Mike Ricci signs 3 year endorsment deal with Pantene Pro V ·
Ricci and Pantene have reached a tentative agreement worth $2 million over a 3 year period. The deal ensures fans will be seeing at least three more years of silky, manageable hair enhanced with sheer volume and a frizz-free formula. Ricci was set to become an unrestricted free hairdo by the end of this year.
Agent and beauty consultant Casey Corporelle confirmed he agreed to the deal but it had to be on his conditioners. The negotiations with Loreal Paris have ended, but will not end is Ricci’s lightweight, leave-in formula that prepares his hair by locking in smoothness before styling.
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